Tu Tía

The Tu Tía branding and packaging design project reflects a vibrant, playful personality that connects with Puerto Rican families. From the illustrated character logo to colorful packaging, promotional materials, and branded merchandise, every element was crafted to feel approachable, fun, and memorable.

For Tu Tía, we developed a brand identity inspired by the beloved Puerto Rican concept of “the favorite aunt”, that trusted, cheerful figure who always has your back. The illustrated character and confetti-inspired patterns bring warmth and energy to every application, from packaging to billboards. Bold, approachable typography ensures clarity at all sizes, while the fresh color palette delivers a playful yet trustworthy vibe that resonates with all audiences.