The co.co haus rebrand challenge. The oId logo was losing readability in different layout formats as well as its distinction when placed among other brands. We wanted to solve this while keeping its minimalistic and clean vibe.
We proposed a responsive brand that can be trimmed down to the simplest icon or scaled up to a complex format that includes all the elements of the logo with a slogan while also maintaining visibility when combined with images or artwork. The proposed icon is meant to maintain its line work style but add more weight to increase distinction, uniqueness, and visibility. The name arrangement created a symbolic phonetic pause that adds visible flair, which created the ability to use it with or without its icon and still maintain functionality.
The monogram layout is meant to be the middle option when the icon is too little but the logotype is too much. In this brand options is the way to go. The constant creation of promotional materials needs flexibility and malleability. Because boring and constant are not an option. We created a series of logo uses and samples to show you how it would work and its suggested uses.
After the branding project, we went ahead and designed the Co.Co. Haus website turning it into a reflection of their awesome office space.