The co.co haus rebrand challenge. The oId logo was losing readability in different layout formats as well as its distinction when placed among other brands. We wanted to solve this while keeping its minimalistic and clean vibe.
We proposed a responsive brand that can be trimmed down to the simplest icon or scaled up to a complex format that includes all the elements of the logo with a slogan while also maintaining visibility when combined with images or artwork. The proposed icon is meant to maintain its line work style but add more weight to increase distinction, uniqueness, and visibility.
In this brand options is the way to go. The constant creation of promotional materials needs flexibility and malleability. Because boring and constant are not an option. We created a series of logo uses and samples to show you how it would work and its suggested uses.
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