Doña Lola

The Doña Lola branding and packaging design project focused on building a vibrant, cohesive identity that reflects the brand’s authentic Puerto Rican and Mexican roots and the warmth of their family story. Our collaboration began by shaping the brand from the ground up, starting with an illustrated logo inspired by their matriarch, Doña Lola. We developed a bold, cohesive visual system applied across every touchpoint — including product packaging with clear windows, point-of-sale displays, marketing materials, vehicle graphics, and a custom eCommerce website. This consistent brand presence ensures Doña Lola’s products stand out on shelves, in restaurants, and throughout Puerto Rico’s retail spaces.