For this branding we developed a logo system which can be used and manipulated in various forms to meet the needs of a line of different products and merchandise to be created for the line. The “Coffee Culture Co.” Is a representative that encompasses the many aspects of the line and creates a sense of community among all the coffee lovers who are our main targeted audience. It pairs well with any color combinations as well as in a black and white format. We believe that the versatility and adaptiveness of the logo elements can be extended and varied to meet the production needs as well as be established as a branded identity in the coffee lovers and professionals industry.