Soy*

For this clothing & accessories brand we wanted something modern, vibrant, and clean. The concept is rooted in a mental-positive vibe that results in a creative, different, and fun attitude.

The clean and fresh aesthetic lets us explore bold colors, textures, and patterns that feel quirky, eye-catching, and, most importantly, unique. The brand’s slogan soy quien quiero ser cements its “I’m unique and loving it” attitude, capturing the heart of the concept.

The logo color remains consistent across all applications, designed to proudly stand out over any pattern or background. This bright-red, confident identity reflects exactly what the Soy* brand embodies authenticity, individuality, and bold self-expression.