For this brand we wanted to convey a strong and solid atmosphere with a style based on the surf, skate and construction industries, which have the rugged-street style in common. By creating an element that can represent these cultures we add versatility and recognition, keeping in mind the need to be taken seriously while being marketable and franchise goal ready. The iconic element represents waves, saw blades, and diamond plates, and depending on the rendition you can emphasize on any of those industries or you can keep it neutral.
The color palette is recognized both in the construction and street style industries, so the users will easily identify themselves with the brand. This logo composition is constructed so it will be to use in printed, digital or wearable formats as well as accessories and marketing materials. The typography employed is clean and crisp for readability and fast delivery. The photographic content style is clean & bright.We made a vertical and horizontal composition with light and dark versions so that the brand can play with the logo according to needs and uses.