Because The Lounge is an international company we didn’t want to stir away from the recognizable logo. With this in mind this re-designed logo explores the conceptualization of the current one with a new font and layout format. This concept symbolized the complex structure of an event design, with many parts working together to achieve the over all design.
We wanted the logo to be recognizable and readable in a quick paced world, with an iconic element that can be transformed into a staple in marketing and brand elements design. The typography has been selected to be timeless, clean and versatile, and it brings a solid reputation of it’s own. We created a color system for extending the usability and adaptability of the brand. In all this logo system is design to work with the many aspects of the brand and extend it’s usability to maximize audience reach and capture.
We wanted the logo to be recognizable and readable in a quick paced world, with an iconic element that can be transformed into a staple in marketing and brand elements design. The typography has been selected to be timeless, clean and versatile, and it brings a solid reputation of it’s own. We created a color system for extending the usability and adaptability of the brand. In all this logo system is design to work with the many aspects of the brand and extend it’s usability to maximize audience reach and capture.
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