For this brand concept we wanted to convey the feeling that a home brings. Of living in an inviting and modern space with a strong and safe atmosphere.
The color pallet is prioritized by the bright coral that calls for your attention and feels distinctive among the industry. The logotype is composed of a symbolic house outline of a house and the H from the word Home which is the name of the company. It was developed with a grid system to have symmetry and composure. The icon can be used as a pattern to create interesting visual material for marketing and office equipment.