Urrutia Foods

The Flor y Vaca branding project celebrates a vibrant and whimsical identity with a playful logo and packaging system that highlights quality and authentic products.

For this brand, we wanted to convey a feeling of happiness, approachability, and trust. The goal was to create an identity that feels clean, accessible, and reflects the high-quality standards of the product it represents.

We aimed to give the public the sense that the goats are well cared for, and that by purchasing these products, they are supporting a respected, locally established farm. The color palette is inspired by the goats’ collars, a small homage to the essential role they play. The decorative flares add a vintage touch while maintaining a modern, fresh layout, making the brand appealing and approachable for people of all ages and demographics.

The typography complements the aesthetic perfectly, it feels unique and playful while maintaining readability and structure. The layout is intentionally designed to maximize how the product interacts with the label, allowing key messaging to sit directly above the cheese itself.