For this brand we wanted to convey a modern look with a fun “home-made wholesom” style. The color palette is reminiscent of vintage home baking utencils, this is to give a visual identity of delicious bakes made with love. The brand is up-beat and fun while maintaining the a profesional and welcoming vibe. The font selection pairs well with the naming all while mantaining a clean and sleek look. The icons, pattern and color system makes this branding versatile and with the light and dark variations it works well to create visual elements for marketing and promotional purposes, as well as packaging and labeling for the products.