The Sirena Patterns eCommerce and eLearning platform connects passionate sewists with high-quality patterns, tutorials, and community-driven features. We designed and developed a subscription-based platform with multi-tier access, product sales, interactive forums, and rewards — all tailored to support the sewing industry and grow Sirena’s global audience.

Partnering with Sirena Elite by Tommie Hernández, a leading name in swimsuits and clothing design and sewing learning, we embarked on a mission to create an eLearning and eCommerce platform. Through a blend of creativity and collaboration, we crafted a website that not only showcases the fun and creative design of Sirena Elite's designs but also offers an immersive learning experience for sewing enthusiasts and pros alike.

Inspired by the previously designed Printed Sewing Patterns collection, we designed a website that invites visitors to explore and indulge in the art of sewing by joining their eLearning membership or shopping their digital or printed patterns. Incorporating e-learning modules, we empower users to master their craft while browsing through the latest trends in swimwear and clothing as well as learning all that Sirena’s team creates in their Fashion & Learning Blog.