For this brand we wanted to convey a feeling of happiness, approachability and trust. This brand has to feel clean, accessible but with high quality standards for the product it represents.
We wanted to give the public the idea that the goats are well taken care of and that when they purchase our products they are supporting a local well established farm. The colors are inspired in the goat’s collars as a homage to the contribution they make. The decorative flares give it a vintage feel but in a modern layout, making it a brand that can be loved and reached by people of all ages and demographics.
The font pairs well with the aesthetics, it is different and fun all while maintaining readability and form. The layout is designed to maximize the products interaction with the brand label and so the wording falls on top of the cheese itself.
We wanted to give the public the idea that the goats are well taken care of and that when they purchase our products they are supporting a local well established farm. The colors are inspired in the goat’s collars as a homage to the contribution they make. The decorative flares give it a vintage feel but in a modern layout, making it a brand that can be loved and reached by people of all ages and demographics.
The font pairs well with the aesthetics, it is different and fun all while maintaining readability and form. The layout is designed to maximize the products interaction with the brand label and so the wording falls on top of the cheese itself.
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- Urrutia Foods